Principles of Marketing Midterm Summer 2026 Question Paper

1. Illustrate the model of right relationships with the right customers with appropriate examples. (5) (CLO 1, L-II) 2. Assume you are the Marketing Manager of an imaginary company. Name the company and make use of the Product-Market Expansion Grid to develop strategies for expanding its business. (5) (CLO 2, L-III) 3. If you are entering a foreign market, apply demographic environment analysis to design your marketing strategies. (5) (CLO 2, L-III) 4. a) "Consumer buying behavior varies according to the level of buyer involvement and the perceived differences among brands". Analyze this statement using the appropriate model and relevant examples. (7) (CLO 3, L-IV) b) Analyze the effects of culture and subculture on consumers' food, clothing, and lifestyle preferences, with examples. (3) (CLO 3, L-IV)