Principles of Marketing Final Spring 2020 Question Paper

Daffodil International University Faculty of Business & Entrepreneurship Department of Business Administration Program: BBA Semester: Spring 20 25 Examination: Final Time: 2 Hours Full Marks: 40 Course Code: 0414 - 124 Course Title: Principles of Marketing Section: All Course Teachers : DMSS, FN, SHJ , DYS Answer all the questions : Marks: 40 1. Situation 1: Lays chips offers different flavors for different customers. Situation 2: Polar ice - cream offers Chocobar for all kind of customers. Explain the market targeting strategies they are following and show your logic. (8) (CLO - 1 , L - II) 2. a) Suppose you are a marketer and your company has a wide range of product mix. Apply the product mix pricing strategies for your company with examples. (8) (CLO - 2 , L - II I ) b) Construct the Life cycle of a product with appropriate example. (8) (CLO - 2, L - III) 3. a) ‘ Services are experiences, they cannot be touched, seen, or stored before purchase ’ - analyze this statement with appropriate model and examples. (8) (CLO - 3, L - IV ) b) A nalyze the Promotion Mix of ‘Aarong’ (one of the biggest brands of Bangladesh). (8) (CLO - 3, L - IV )