Principles of Marketing Final Spring 2020 Question Paper — Study Guide & FAQ

What is the Principles of Marketing Final Spring 2020 question paper?

This page hosts the Principles of Marketing Final Spring 2020 question paper for DIU BBA students studying Principles of Marketing (0414-124) during Spring 2020. The PDF comes from our student archive — use it to learn the exam format, time yourself, and spot recurring topics.

What questions appear on this exam?

The transcript below shows real questions from this paper (OCR). Common themes include: Daffodil International University Faculty of Business & Entrepreneurship Department of Business Administration Program: BBA Semester: Spring 20 25 Examination: Final Time: 2 Hours Full Marks: 40 Course Code: 0414 - 124 Course Title: Principles of Marketing Section: All Course Teachers : DMSS, FN, SHJ , DYS Answer all the questions : Marks: 40; Situation 1: Lays chips offers different flavors for different customers. Situation 2: Polar ice - cream offers Chocobar for all kind of customers. Explain the market targeting strategies they are following and show your logic. (; (CLO - 1 , L - II).

• Daffodil International University Faculty of Business & Entrepreneurship Department of Business Administration Program: BBA Semester: Spring 20 25 Examinatio…
• Situation 1: Lays chips offers different flavors for different customers. Situation 2: Polar ice - cream offers Chocobar for all kind of customers. Explain t…
• (CLO - 1 , L - II)
• a) Suppose you are a marketer and your company has a wide range of product mix. Apply the product mix pricing strategies for your company with examples. (
• (CLO - 2 , L - II I ) b) Construct the Life cycle of a product with appropriate example. (
• (CLO - 2, L - III)
• a) ‘ Services are experiences, they cannot be touched, seen, or stored before purchase ’ - analyze this statement with appropriate model and examples. (
• (CLO - 3, L - IV ) b) A nalyze the Promotion Mix of ‘Aarong’ (one of the biggest brands of Bangladesh). (

How should DIU BBA students use this past paper?

Attempt the full paper once without notes, then mark questions you could not finish in time. Compare your work with class notes, the course hub, and any answer scripts linked on this page. Repeat weak chapters one week before your real exam.