Global Marketing Final Spring 2026 Question Paper

Daffodil International University Faculty of Business and Entrepreneurship Department of Business Administration Program: BBA Semester: Spring 202 5 Examination: Final Time: 2 hours Full Marks: 40 Course Code: MKT 404 Course title: Global Marketing Section: 61 - A Teacher’s Name: FN Answer the following questions. Question No 1: (CLO 1, Level II ) [Marks: 10] In 2011, the Arab Spring revolutions led to political instability in several countries across the Middle East and North Africa. Explain p olitical vulnerability and interpret the ke y factors that contribute to it. Outline the measures those can be taken to reduce such vulnera bility in a country. Question No 2: (CLO 2, Level II I ) [Marks: 10 ] Innovation in the globa l market can take various forms. Each type plays a crucial role in shaping the competitiveness and growth of firms worldwide. How do the marketers apply different types of production of innovation in the global market? Identify different types of innovations those contribute to the success of multinational compani es. Illustrate your answer with suitable examples. Question No 3: (CLO 3 , Level IV ) [Marks: 10 ] PRAN - RFL Group, one of the largest conglomerates in Bangladesh, has successfully entered markets in Asia, the Middle East, Africa, and Europe with its food and plastic products. In different countries, the company has used a variety of market entry strateg ies such as exporting, joint ventures, and setting up overseas offices. Based on the ex ample of PRAN - RFL Group, analyze different market entry strategies companies’ use when expa nding internationally.