Strategic Management Midterm Summer 2026 Question Paper

1. Daily Shopping is a well-known retail chain in Bangladesh that operates supermarkets in several cities. For many years, the company attracted customers through a wide variety of products and convenient shopping experiences. However, the retail industry became increasingly competitive as new supermarket chains and online grocery delivery services entered the market. As a result, Daily Shop noticed a decline in customer visits and slower sales growth. To maintain its competitive position, the company's top management initiated a strategic review process. The leadership team collected information about customer preferences, competitor strategies, and technological developments in the retail sector. The analysis revealed that customers were demanding faster service, online ordering facilities, and home delivery options. Based on these findings, the management developed a new strategy focused on digital transformation and customer service improvement. The company launched a mobile application for online shopping, introduced home delivery services, and implemented a customer loyalty program. To support the strategy, employees received training on digital systems and customer relationship management. Managers from different departments worked together to ensure effective implementation of the new initiatives. After launching the strategy, the leadership team regularly monitored customer feedback, sales data, and market trends. They used this information to improve the mobile application, adjust promotional campaigns, and enhance delivery services. Through effective strategic leadership and careful management of the strategy-making process, Daily Shop successfully improved customer satisfaction and strengthened its competitive advantage in the retail market. Summarize the major steps in the strategy-making process followed by Daily Shop and explain the role of strategic leadership in managing organizational change. 6.25 (CLO-1, L2) 2. Interpret the definition of a business by addressing three fundamental questions: Who is being satisfied, what is being satisfied, and how is it being satisfied? Relate the accuracy of the following statement: Formal strategic planning systems are relevant for organizations operating in high-technology industries, even though their strategies are frequently made obsolete by unforeseen events and rapid changes in the business environment. 6.25 (CLO-1, L2)