Strategic Marketing Mid-term Examination Spring 2026
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1. Illustrate the strategic implications of globalization, rapid technological change, internet-
driven markets, and increasing ethical expectations for firms operating in Bangladesh, with
practical examples.
(5) (CLO-1, L-II)
2. Apply Porter's Five Forces Model to a selected industry and develop a structured assessment
of its overall attractiveness.
(5) (CLO-2, L-III)
3. a) Analyze the requirements for effective market segmentation for a brand of your choice.
(5) (CLO-3, L-IV)
b) Analyze the factors that support dividing a market into smaller, more specific segments, and
examine their strategic benefits with practical examples.
(5) (CLO-3, L-IV)
4. Compare defensive CSR and strategic CSR. If you are a marketer, choose one approach for
(4+1) (CLO-4, L-V)
your company and defend your choice with reasoning.
How to Use This Paper
Strategic Marketing Mid-term Examination Spring 2026 is archived for Strategic Marketing (0414-413) so DIU BBA students can review the actual exam format before sitting for a similar assessment. Use it to identify the marks distribution, repeated chapter areas, and the style of short-answer, analytical, or case-based questions used in Spring 2026 for Batch 64-A.
A good way to practice is to solve the paper once without notes, mark the questions you could not finish, then compare your answers with class materials or any answer scripts available below. This page also links related papers from the same course area so you can compare question patterns across semesters instead of depending on one file only.
This resource was contributed by imran2304081002@diu.edu.bd. If you notice an incorrect course code, semester, batch, or file, contact the archive team so the page can be corrected. If you have a solved version, uploading it helps make this page more complete for the next student.
Frequently Asked Questions
What is the course code for Strategic Marketing?
The course code for Strategic Marketing at DIU BBA is 0414-413.
Where can I download Strategic Marketing Mid-term Examination Spring 2026?
You can download Strategic Marketing Mid-term Examination Spring 2026 for Strategic Marketing (0414-413) from the DIU BBA Archive. This question is from the Spring 2026, Batch 64-A.
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