Marketing Management Final Exam Fall 2025

1. Select any two well-known existing brands of your choice. Explain the functional value, psychological value, and monetary value of those brand for its customers. (8) (CLO 1, Level II)

2. (a) An online home-cleaning service, allows customers to book cleaners through an app. Customers cannot see the service quality beforehand, and if a customer cancels at the last minute, the booked time slot remains unused and results in lost revenue. Identify the service characteristics are highlighted in this scenario and support your answer with appropriate logic. (6) (CLO 2, Level III)
(b) Construct a comprehensive model illustrating the different secondary sources of brand knowledge. For each component of your model, identify one real-world brand that effectively utilizes that specific source and support your selection with appropriate logical reasoning. (10) (CLO 2, Level III)

3. (a) Analyze the key components required for designing an effective sales force model for a consumer goods company operating in a competitive market. (8) (CLO 3, Level IV)
(b) Discover the major marketing channel alternatives or strategies, and analyze each of them with real-world examples by mentioning the companies that use these strategies. (8) (CLO 3, Level IV)