Marketing Management Fall 2025 MID

Daffodil International University Faculty of Business & Entrepreneurship Department of Business Administration Semester: Fall' 25 Time: 90 mints Course Title: Marketing Management Section: All Answer all the questions: Program: BBA Examinatiom Mid Term Examination Full 25 Course code: 0414-222 Teacher's Name: SHJ, AH & HS Demonstrate the ways in which experiences: persons: information: and ideas are marketed to attract and influence consumers. Use appropriate examples (5) (CLO 1: Level 11) Suppose a company wants to launch a product Construct the 3 V framework and the 7 marketing tactics to guide its strategy. (10) (CLO 2, Level 111) a. Analyze the influence of perceptions and emotions on consumer buying behavior, with real world examples. (5) (CLO 3, Level IV) b. "Business markets contrast sharply with consumer markets in some ways"- Analyze this statement with appropriate examples. (5) (CLO 3: Level IV)