Strategic Marketing Mid-term Examination Spring 2026
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1. Illustrate the strategic implications of globalization, rapid technological change, internet-
driven markets, and increasing ethical expectations for firms operating in Bangladesh, with
practical examples.
(5) (CLO-1, L-II)
2. Apply Porter's Five Forces Model to a selected industry and develop a structured assessment
of its overall attractiveness.
(5) (CLO-2, L-III)
3. a) Analyze the requirements for effective market segmentation for a brand of your choice.
(5) (CLO-3, L-IV)
b) Analyze the factors that support dividing a market into smaller, more specific segments, and
examine their strategic benefits with practical examples.
(5) (CLO-3, L-IV)
4. Compare defensive CSR and strategic CSR. If you are a marketer, choose one approach for
(4+1) (CLO-4, L-V)
your company and defend your choice with reasoning.
How to Use This Paper
Strategic Marketing Mid-term Examination Spring 2026 is archived for Strategic Marketing (0414-413) so DIU BBA students can review the actual exam format. Use it to identify marks distribution, repeated chapter areas, and question patterns for Spring 2026 for Batch 64-A.
A good way to practice is to solve the paper once without notes, mark the questions you could not finish, then compare your answers with class materials or any answer scripts available below.
Frequently Asked Questions
What is the course code for Strategic Marketing?
The course code for Strategic Marketing at DIU BBA is 0414-413.
Where can I download Strategic Marketing Mid-term Examination Spring 2026?
You can download Strategic Marketing Mid-term Examination Spring 2026 for Strategic Marketing (0414-413) from the DIU BBA Archive.