Consumer Behavior – Spring 2025 – Midterm

Daffodil International University Faculty of Business and (FBE) Department of Business Administration Semester: Spring 2025 Time: 1 hour and 30 minutes Course Code: MKT-403 Section: 62-A Program: BBA Examination: Mid-term Full Marks: 25 Course Title: Consumer Behavior Course Teacher: DYS ** Read Questions carefully. Answer all of the FIVE questions. Marks: 25 (5M) 1. Analyze the criteria for effective segmentation with example. (CLO-3 Level-4) 2. ' 'Freudian Theory proposes that human psychology comprises three aspects: the id. ego, and superego. The id is entirely unconscious, •while the ego operates in the conscious mind" _ Analyze this statement with example. (CLO-3, Level-4) 3. Distinguish between the benefit segmentation and product usage rate segmentation with example. (CLO-3: Level-4) 4. Identiör the application of defense mechanisms (any five) in marketing field with example. (CLOZ Level-3) 5. Explain the model of consumer decision making on your admission decision in DIU and describe each stages. (CLO-I, Level-2) Good Luck