Business Research Methodology - MID - Spring 26

Daffodil International University (DIU) Faculty of Business and Entrepreneurship Department of Business Administration Program: BBA Semester: Spring-2026 Time: 1.5 Hours Course code: 0419-322 Course Title: Business Research Methodology Examination: Mid-term Full Marks: 25 Teache€s Name: DARDS/DMMVDN Section: All (Answer all questions) . Identify the different states of the standard format of a research proposal. Compare the explanatory and exploratory research with examples. 3+3-6marks 2. (a) Select the sources of the literature review with examples. (b) A financial services company is interested in understanding the factors that influence customer satisfaction with its online banking platform. 'Ehe corvany has received feedback from some customers that the platform is difficult to use, and wants to understand whether this is a prevalent issue. Req*dÜi. From the above statement, Develop a research problem ii. Draw a researchable question according to the •teria of a research problem CLO-I, 1: L-3,L-3 3+2±5rnarkS 3/Distrnguish the difference between independent and variables. using an example that illustrates their relationship. A company wants to survey its 20 employees for feedback on a new office policy. They ecide to use circular systematic sampling to select a sample of 5 employees. The employees are listed in a numbered order from 1 to The list is as follows: 0 Employ No. 2 3 4 5 6 7 8 9 10 Nam e Nabin Tinu Alamgir Ruhul Joni Kader Employ NO. 11 12 13 14 15 16 17 18 19 20 Name Redoy Saidi Abdullah Sagor Najma Munni Jahir Siddique If the company Starts with employee number 14 (Abdullah), what employee numbers are in the sample? Determine the ideal survey size for a population size of 300 people. Use a 99% confidence level, a 50% standard deviation, and a 3% margin of error. 3+3+2=8marks 4. (a) Classify the concept of the nominal, ordinal, interval, and ratio measurement scales in business research. Give examples to show how each scale is used to measure various of business data. (b) Choose the key characteristics required for developing excellent research questions the business reseåréh. CLOZCLOZL4,L-3 3+3=6 marks opo page