Principles of Marketing Final _BS

Question 1 (CLO 1, Level 2) - 4 Marks Explain the fourmain characteristicsthatmakeaservicedifferentfromaphysicalproduct withreal-life examples. Question 2 (CLO 1, Level 2) - 4 Marks Summarize thenatureandimportanceofmarketing channels. Question 3 (CLO 2, Level 3) - 8 Marks Identify the CoreProduct, ActualProduct, and Augmented Product when launching a new eco-friendly footwearproductintheBangladeshi market from the perspective of a potential customer. Question 4 (CLO 2, Level 3) - 8 Marks Develop the threemajor strategies companies use to set prices & develop a specific pricing strategy for thefollowing scenario: FreshBox is a new local subscription service in Dhaka that delivers a box of pre-cut, ready-to- cook vegetables and spices to busy working professionals every week. Their goal is to offer maximum convenience and time-saving to a target market that values speed over the absolute lowest price. Question 5 (CLO 3, Level 4) - 8 Marks Analyze marketingEPALI ETICSFAENPLES STATE PEAStrartphone comparing the changes in Question 6 (CLO 3, Level 4) - 8 Marks Examine the fourmajor BasesforSegmenting consumer markets with examples & list down thefivemain criteriathat companiesuseto evaluate and choose which target markets to serve.