Strategic Marketing Midterm Spring 2026 Question Paper — Study Guide & FAQ

What is the Strategic Marketing Midterm Spring 2026 question paper?

This page hosts the Strategic Marketing Midterm Spring 2026 question paper for DIU BBA students studying Strategic Marketing (0414-413) during Spring 2026, Batch 64-A. The PDF comes from our student archive — use it to learn the exam format, time yourself, and spot recurring topics.

What questions appear on this exam?

The transcript below shows real questions from this paper (OCR). Common themes include: Illustrate the strategic implications of globalization, rapid technological change, internet- driven markets, and increasing ethical expectations for firms operating in Bangladesh, with practical examples. (; (CLO-1, L-II); Apply Porter's Five Forces Model to a selected industry and develop a structured assessment of its overall attractiveness. (.

• Illustrate the strategic implications of globalization, rapid technological change, internet- driven markets, and increasing ethical expectations for firms o…
• (CLO-1, L-II)
• Apply Porter's Five Forces Model to a selected industry and develop a structured assessment of its overall attractiveness. (
• (CLO-2, L-III)
• a) Analyze the requirements for effective market segmentation for a brand of your choice. (
• (CLO-3, L-IV) b) Analyze the factors that support dividing a market into smaller, more specific segments, and examine their strategic benefits with practical…
• (CLO-3, L-IV)
• Compare defensive CSR and strategic CSR. If you are a marketer, choose one approach for (4+

How should DIU BBA students use this past paper?

Attempt the full paper once without notes, then mark questions you could not finish in time. Compare your work with class notes, the course hub, and any answer scripts linked on this page. Repeat weak chapters one week before your real exam.