Service Marketing Midterm Spring 2026 Question Paper — Study Guide & FAQ

What is the Service Marketing Midterm Spring 2026 question paper?

This page hosts the Service Marketing Midterm Spring 2026 question paper for DIU BBA students studying Service Marketing (0414-411) during Spring 2026. The PDF comes from our student archive — use it to learn the exam format, time yourself, and spot recurring topics.

What questions appear on this exam?

The transcript below shows real questions from this paper (OCR). Common themes include: a. Describe the four key characteristics of services (intangibility, inseparability, heterogeneity, perishability) with suitable examples. 03 b. Explain the Zone of Tolerance using the example of delivery time in food delivery services (Foodpanda) 02 (CLO-2, Level-; a. Compare the marketing challenges of a physical product company and a ride-sharing service (e.g., Pathao). 2.5 b. Identify possible reasons for the Knowledge Gap (Gap; in government hospitals in Bangladesh. 2.5 (CLO-4, Level-.

• a. Describe the four key characteristics of services (intangibility, inseparability, heterogeneity, perishability) with suitable examples. 03 b. Explain the …
• a. Compare the marketing challenges of a physical product company and a ride-sharing service (e.g., Pathao). 2.5 b. Identify possible reasons for the Knowled…
• in government hospitals in Bangladesh. 2.5 (CLO-4, Level-
• Analyze the SERVQUAL dimensions in the context of airline services operating in Bangladesh. 05 (CLO-4, Level-
• Evaluate the importance of internal marketing in service organizations and the relationship between service quality and customer loyalty. 05 (CLO-5, Level-
• a. Propose practical steps a telecom operator (Banglalink) can take to reduce the Customer Gap. 2.5 b. Design a service recovery strategy for a university fa…

How should DIU BBA students use this past paper?

Attempt the full paper once without notes, then mark questions you could not finish in time. Compare your work with class notes, the course hub, and any answer scripts linked on this page. Repeat weak chapters one week before your real exam.