Consumer Behavior Midterm Fall 2025 Question Paper — Study Guide & FAQ

What is the Consumer Behavior Midterm Fall 2025 question paper?

This page hosts the Consumer Behavior Midterm Fall 2025 question paper for DIU BBA students studying Consumer Behavior (0414-325) during Fall 2025. The PDF comes from our student archive — use it to learn the exam format, time yourself, and spot recurring topics.

What questions appear on this exam?

The transcript below shows real questions from this paper (OCR). Common themes include: Question 1 (CLO 1 Level; - 2.5+2.5=5 Marks a. Explain the impact of digital technologies on the study of consumer behaviour with real life examples. b. Compare between Rationalization and Projection as types of defense mechanisms, using suitable examples based on a student in Dhaka who fails to purchase a high-end gaming laptop. Question 2 (CLO 2 Level; - 10 Marks A new Bangladeshi startup called NutriNest plans to introduce a line of ready-to-drink, healthy smoothies made from locally sourced fruits and dairy. The drinks will be available in flavors like mango, banana, and strawberry, priced between BDT 80–120 per bottle. The founders believe that with rising health awareness in Bangladesh's cities, especially among young professionals and students, there is a growing demand for convenient, nutritious on-the-go beverages. Their early research shows that many people skip breakfast due to busy schedules, gym-goers want healthy post-workout options, and parents are seeking safe and natural drinks for their children. NutriNest's goal is to position itself as “Bangladesh's most trusted healthy lifestyle drink.” Apply the concepts of market segmentation and targeting to prepare a detailed strategy identifying the company's market segmentation and target segment(s) using appropriate criteria for effective targeting. Question 3 (CLO 3 Level.

• Question 1 (CLO 1 Level
• - 2.5+2.5=5 Marks a. Explain the impact of digital technologies on the study of consumer behaviour with real life examples. b. Compare between Rationalizatio…
• - 10 Marks A new Bangladeshi startup called NutriNest plans to introduce a line of ready-to-drink, healthy smoothies made from locally sourced fruits and dai…
• - 5 Marks Alvi, a University student and footballer, is considering purchasing an expensive, high-performance motorcycle. He tells his friends he needs it fo…
• - 5 Marks Zima, a newly married woman living in Dhaka, recently purchased a premium refrigerator for her new apartment. While the primary reason for the purc…

How should DIU BBA students use this past paper?

Attempt the full paper once without notes, then mark questions you could not finish in time. Compare your work with class notes, the course hub, and any answer scripts linked on this page. Repeat weak chapters one week before your real exam.